We may collect information from or about you in the following ways:

• From our interactions with you: When you use the Services, make a purchase, sign up for newsletters, participate in promotions, leave a review, send a gift, or contact us. This may include your billing address when you place an order.
• Information you provide about a third party: If you send a communication to someone else through our Services, we may collect their name, phone number, email, or shipping address.
• Automatically on the Site: We and our service providers use cookies, web beacons, log files, and similar technologies to collect information such as browser type, device model, pages viewed, links clicked, IP address, time spent on the site, and email interactions. This helps us improve the shopping experience and show more relevant content and ads.
• From third-party sources: We may receive information from other sources to update or supplement what you provide, or when you connect with us through social networks based on your settings on those platforms.
• Combination of information: We may combine information we collect from you with data from other online or offline sources and across devices you use.
• Third-party analytics and advertising: We use third-party tools to understand how the Site is used and to deliver more relevant advertising. These partners may use cookies and similar technologies. We do not control how they use this data.

Certain parts of the Site require cookies. By using the Services, you consent to our use of cookies. We use four main types:

• Strictly Necessary Cookies: Essential for browsing, logging in, and managing your shopping bag.
• Performance Cookies: Help us understand how visitors use the Site so we can improve it (data is aggregated and does not identify you personally).
• Functionality Cookies: Remember your preferences (such as shipping country or currency) for a more personalized experience.
• Targeting Cookies: Used to deliver relevant ads and measure campaign effectiveness. These may be placed by us or our advertising partners.

You can manage cookie preferences through your browser settings and the following tools:

• Network Advertising Initiative: Opt-out page
• Digital Advertising Alliance: www.aboutads.info/choices
• Criteo: Criteo Privacy Policy
• Google Analytics opt-out: Browser add-on
• General cookie information: www.allaboutcookies.org

We may also use Flash cookies (Local Stored Objects). These are managed differently from browser cookies. You can adjust Flash settings here. Disabling them may limit some features.

We may use your information for the following purposes:

• To process, confirm, ship, and track your orders, handle returns and refunds, and contact you about your purchases.
• To recognize you and personalize your shopping experience.
• To send catalogs, newsletters, promotional materials, and other offerings.
• To provide customized content, targeted offers, and advertising (on our Site or through third parties).
• To improve our website, products, services, and customer support.
• To analyze data in aggregated, non-identifiable form for business insights.
• To protect the security and integrity of our Site and business (including fraud prevention).
• To respond to your questions and provide customer support.
• For any other purpose described at the time of collection.

We may share personal information in the following situations:

• Company Affiliates: With our affiliated companies.
• Co-Marketing Partners: When we offer joint promotions or services with third parties (these will be clearly identified).
• Other Third Parties: With select partners who may have offers of interest to you.
• Legal & Safety: When required by law, to protect rights and safety, or to prevent fraud.
• Sale of Business: In connection with a merger, acquisition, or sale of assets.
• Service Providers: With third parties who perform services on our behalf.
• Aggregate / Anonymous Data: Non-identifiable information may be shared for analytics or marketing purposes.
• Text Marketing (if applicable): By providing your phone number at checkout or subscribing, you agree to receive order updates and marketing texts. You can unsubscribe at any time by replying STOP or contacting us.

You may contact our Customer Service team at service@lumenjoyway.com to access or update your information. Subject to applicable laws, you may also request that we delete or restrict access to your personal data. We may need to retain certain information for legal or legitimate business purposes.

• Promotional emails: Click the “unsubscribe” link in any promotional email, or manage preferences in your account if you have one.
• Direct mail / catalogs: Contact Customer Service to be removed from our mailing list.
• Other requests: Email us at service@lumenjoyway.com.

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make a request, email legal@lumenjoyway.com with “Attn: California Privacy” in the subject line. We will respond within 30 days. You may submit one request per year.

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are under 18, you are not authorized to use the Services. If we learn that a child under 13 has provided personal information, we will take reasonable steps to delete it.

We use physical, administrative, and technical safeguards to protect your information. When you submit sensitive information (such as credit card details), we encrypt the transmission using SSL technology. While we take these steps, no method of transmission over the internet is 100% secure.

Our Site may contain links to third-party websites. These sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party sites you visit.

Your personal information may be stored and processed in the United States, Canada, or Hong Kong, and is subject to the laws of those jurisdictions. We retain personal information only as long as necessary for the purposes collected, for legitimate business needs, or as required by law. When no longer needed, data is deleted, erased, or anonymized.

Our operations are conducted in whole or in part in the United States, Canada, and Hong Kong. By using our Services, you consent to the transfer, processing, and storage of your personal information in these locations in accordance with this Privacy Notice.

Any updates to this Privacy Notice will be posted on this page. Your continued use of the Site after changes are posted constitutes acceptance of the updated terms.

Please contact Customer Service of Hong Kong Sutate International Trading Co., Limited at:

service@lumenjoyway.com

For unsubscribe requests or privacy-related questions, use the same email address.

If you feel we have not adequately addressed your concerns, you may lodge a complaint with a supervisory authority in your country of residence or with the U.S. Federal Trade Commission: Submit a complaint.